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LABORARTORY BRNO
Bukatovič, Tomáš ; Nový, Alois (referee) ; Nový, Vítězslav (advisor)
The building is inspired by the internet phenomenon called crowdfunding. Anyone who can take own vision to the public spoteye, has the opportunity to realize their projects, Here in Laborartory. Whatever it is. An art or new piece of technology, ideas become reality and Laborartory it moves on to the real world. But the main purpose is to spread creativity and ideas through public mind, because therein lies the potential of Brno. As the city of fairgrounds and technological development.
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The Distribution of Digital Content
Voborník, Vojtěch ; Hrůza, Tomáš (referee) ; Macháček, Mikuláš (advisor)
Bachelor thesis responds to the current distribution methods of digital content on the internet (for example, audio, video, software, video games, e-books, photos, etc.) between the author and the consumer, their advantages and disadvantages and offers an alternative method of distribution for previously unpublished digital works, through the created website, which is the output of this project.
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Credit and Crowdfunding Financing
Šipošová, Katarína ; Širůček,, Martin (referee) ; Ptáček, Roman (advisor)
The main aim of my bachelor thesis is to select suitable variant financing for concrete start-up project on the base of analysis and comparison credit and crowdfunding financing. Furthermore to compare offer services in selected crowdfunding platform and finally to describe the advantages and disadvantages of chosen type of financing. The thesis evaluates concrete choice of author for financing his project and it should facilitate the repeated decision of selecting the type of financing.
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Percepce crowdfundingových kampaní pro neziskový sektor: eye-trackingový experiment
Veselková, Markéta
Veselková, M. Perceptions of crowdfunding campaigns for the non-profit sector: an eye-tracking experiment. Bachelor thesis. Brno: Mendel University, 2023. The bachelor thesis investigates the effects of certain visual elements on potential supporters of crowdfunding projects of non-profit organizations and their decision to support them. The selection of influential elements is based on the propositions of prospect theory and the congruence effect. The elements mentioned are the existing risk of project failure depicted in the momentary prosperity of the campaign and the emotional appeal used in the preview image. The main goal of the thesis is to propose recommendations for improving the presentation of non-profit organizations on crowdfunding platforms using an eye-tracking experiment. The purpose of the proposed recommendations is to increase the effectiveness of campaigns of non-profit organizations on these platforms.
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Financial Innovation
Davydova, Uljana ; Dupáková, Lenka (advisor) ; Seknička, Pavel (referee)
This is a vast and highly abstract topic, therefore this thesis is based on an effort to firstly approach the issue of innovation in financial markets by describing them and giving examples of Fintech companies in the first part of this thesis, with the intention of highlighting the importance and relevance of this topic, followed by their technological, economic and legal analysis, which from my point of view cannot be completely separated. In the second part, I focus on some of the technologies enabling the current development. In the third part, using the information presented in the second part, cryptocurrencies are described and analyzed from a technological and economic perspective, which is followed by the analysis of their legal regulation at national and supranational levels. In the future, the MiCa regulation will certainly be a topic of interest for the professional community, but it will not come into full effect until the beginning of 2025. Crowdfunding, which is the subject of the fourth part, is quite common in the United States, but in the Czech Republic, from my point of view, it is not widely known to the general public, although many successful fundraisers have already taken place. Its legal regulation at the level of the European Union, and therefore also the Czech Republic, is...
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Financial Impact of Trust and Institutional Quality around the World
Kapounek, S. ; Kočenda, Evžen ; Kouba, L.
We investigate the financial impact of social trust, institutional quality, and regulations. As a testing ground we employ a unique, large, and hand-crafted dataset of more than 850 000 lending-based crowdfunding projects from 155 platforms across 55 countries during 2005–2018. We show that the impact of social trust is positive but economically less pronounced than that of institutional trust proxied by legal and property rights protection and regulation. Moreover, the financial impact of social trust is greater at the national level, while impact of institutional quality dominates at the international level. Nevertheless, the financial impact of trust and institutional quality around the world is positive, which is an encouraging implication under increasing anonymity and internationalization of financial environment.
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Start-up Marketing Mix in Relation to Life-Cycle Stage
ŠIMEK, Karel
The diploma thesis deals with the issue of the start-up life cycle and marketing mix for a chosen start-up. Outlines what is needed for its management and what are the possibilities of a beginning start-up from product development to marketing. The thesis focuses mainly on the definition of the start-up environment. The main objective is to analyze the development of the chosen start-up Adventurer Solutions s.r.o. in the first stages of its life cycle with a focus on the development of the marketing mix and carry out marketing research of target customers through a questionnaire survey and in-depth interviews, verify the concept of a start-up and then implement a crowdfunding campaign to gain the first customers. The work discusses the current marketing mix situation of chosen start-up, marketing procedures within the crowdfunding campaign, both the preparation and marketing activities during it, and offers recommendations for improvements based on the results of the campaign and survey. In conclusion, the thesis deals with the start-up environment in the Czech Republic and summarizes the achieved results.
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New Trends in Computer Games Monetization
Švrkala, Marek ; Šisler, Vít (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with the new trends in the monetization of the video gaming industry with emphasis on crowdfunding, free-to-play model, selling games by "pay what you want" bundles and sales on Steam and other digital distribution stores. The purpose of this diploma thesis is to describe how the players on personal computers react to these trends in the Czech Republic. First, the situation in Czech gaming industry and the situation of players in the Czech Republic is described. Then, the new trends are analyzed thoroughly using foreign researches. The practical part analyses the effects of the new trends on Czech players with the results of an online questionnaire. First, the methodology is presented and subsequently the collected data is analyzed. Gradually, the thesis are answering the three research questions which are clarifying various aspects of how the Czech players respond to the new trends in the video gaming industry monetization. Powered by TCPDF (www.tcpdf.org)
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